Studio Co was briefed to create a new identity for Beyond Binary.

The core focus and concept for the identity was ‘Business = People plus Technology’ The ‘B’ icon was designed to show the intersection of  human; round curved shapes, with tech; represented as a pixel.

“Beyond Binary works with its clients to unpack the impacts of the Fourth Industrial Revolution on their businesses by plotting their journey in terms of five distinct categories: Digital DenialismDigital Enhancement, Digital TransformationDigital Speculation, and Digital Disruption.”

This project consisted of:

  • Brand Development
  • Collateral Design

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