Studio Co was briefed to create a new identity for Beyond Binary.
The core focus and concept for the identity was ‘Business = People plus Technology’ The ‘B’ icon was designed to show the intersection of human; round curved shapes, with tech; represented as a pixel.
“Beyond Binary works with its clients to unpack the impacts of the Fourth Industrial Revolution on their businesses by plotting their journey in terms of five distinct categories: Digital Denialism, Digital Enhancement, Digital Transformation, Digital Speculation, and Digital Disruption.”
This project consisted of:
- Brand Development
- Collateral Design